Consumer Choice Model of Mobile Banking
نویسندگان
چکیده
Research in the adoption of mobile banking (m-banking) has not offered a comprehensive explanation of low demand for the service. This paper proposes a theoretical model to account for the explanations of the consumer’s choice whether to adopt m-banking or not. The model underlies the cognitive processes of reasoning, referencing and contextualising, as postulated in the behavioural decision making. The proposed theoretical framework is based on a review of literature from services marketing, behavioural economics and information systems.
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…………………… i ACKNOWLEDGEMENT I will indeed like to thank my parents Mr. & Mrs Adesinasi for their financial support, prayers and word of encouragement and equally my siblings; Ayodeji, Adewunmi and Abosed Adesinasi. I " m really grateful to them. I will also thank my supervisor Dr. Binam for his assistance. I am indeed very grateful to the e-banking officers who offered me their support during my...
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